“BEER.” “YEAH RIGHT.” “EQUAL RIGHTS FOR WOMEN” “YEAH RIGHT.” “WE SUPPORT IMMIGRATION” “YEAH RIGHT.” “THE COMMA MISSING FROM THE FOLLOWING SENTENCE IS AN IMPORTANT PART OF THE ENGLISH LANGUAGE” “YEAH RIGHT.” “WE’RE NOT THE PROBLEM” “YEAH RIGHT.”
Yesterday I was in Wellington and I came across some kind of bus shelter advertisement that someone had sprayed “Ads make the city pretty” over. This is great, but this isn’t the best possible solution to advertising.

With the simple addition of a blacklight blub to the floodlights most big billboards have on them for nighttime revenue one can add many layers of meaning to an ad:

This Zach, is why I love you. Brilliance.