But this is far into the future. Before this can happen virtual reality needs to win the hearts and minds of a young generation, who will learn to use VR for entertainment before they use it for anything functional, and their parents, who will fund the younger generation. In the same way that I started playing games on computers before learning how to use a computer to study, the younger generation will start gaming in VR before they start working in VR. My parents paid for the first computer in the house and now I pay for the computer that I use. Just like computers et al (personal mp3 players, console gaming systems) the VR product will make its way into households and handbags worldwide.

In order to get everyone throwing money at companies for VR-based products, some flagship, pioneer companies are going to need to make some pretty significant and powerful branding decisions. VR will need a catchy, easy to say and easily understandable name like, “iPod.” Apple were pretty smart when they coined the term and nothing else has really come close. I own a Sony NWA-3000 – I have for about four years – and to this day I haven’t figured out anything to call it shorter than, “mp3 player.” Generally I default to “iPod” the same way Americans call every facial tissue “Kleenex.” Different brands are going to call their different VR products different things, although this sentence is pretty vague and also fairly obvious, this will happen. What seems pretty clear to me is that the verb “virtualise” is going to be replaced.

Why? “Virtualise” is a four-syllable word. This word is too much of a mouthful to be used everyday in every situation unlike “iPod.” But before I go into that I will define what I consider “virtualise” to mean: In this context, “virtualise” is the process that an existing medium (be it television, painting, sculpture, social networking, social interaction, workplace organisation or law enforcement) goes through to become part of the world of networked virtual reality. You can say that an MMORPG like World of Warcraft or Second Life are “virtually reality” but you can not say they are “virtualised reality” if you take “virtualise” in context.

What the first few companies are going to spend billions of dollars doing is convincing the world that “virtualise” is not only one syllable too many, but that it is too literal a word for so virtual a process. I propose the verb that these companies will settle on will be “realise.” This verb is readily linked with virtual reality and it is also a verb that has many meanings. “Realise” is easy to associate with “virtual reality” as it is the verb form of the noun “reality.” In English, we already take it to mean: comprehend; make reality; make realistic; to obtain and; to achieve. One could realise that by realising an ambition to realise a realisation of Victorian society one can realise a great sum of money and subsequently realise a dream of realising wealth. Understand?

In the same way we accept this word has many meanings we will accept the new meaning. Once we have assimilated the language our realisation will be complete.

The message of the future is:

“Realise Your Dreams.”